Brian Massey, Conversion Scientist

Brian Massey calls himself a Conversion Scientist -- and he has the lab coat to prove it.

“Conversion” is the process of converting Web traffic to leads and sales, and his practice, Conversion Sciences, brings this discipline to businesses of all sizes.

Brian has been an entrepreneur and online marketing pioneer for over 15 years. In 2006 he began educating businesses on conversion which is the key to online marketing success.

He has crafted online strategies for dozens of small and medium-sized businesses that drive their most valuable visitors to take action. Brian is a national speaker, Is the author of the Conversion Scientist blog at www.ConversionScientist.com and writes on behavioral marketing for ClickZ.com.

He lives and works in Austin, Texas where life and the Internet are hopelessly intertwined.